Quote cards as recontextualized discourse on social media
Pfurtscheller, Daniel
In: AILA Review 33, S. 203–225.
Abstract
Abstract
Focusing on Facebook pages from public broadcasters in Austria, Germany, and Switzerland, this paper looks at ways
in which written quotations and snippets of news are reused and shared in social media posts. Drawing on recent theorization of
digital quotations as recontextualized discourse, the study deals with a specific genre of digital news: quote cards. The
qualitative analysis identifies common design patterns, examines the functions of quote cards and shows how text and image are
remixed and integrated into multimodal offerings, providing affordances for news-sharing practices and responses into political
discourses.