Publikation Buchkapitel 2025
In der Schnipselwerkstatt
Multimodale Videozitate, Verwertungspraktiken und Reflexivität auf TikTok
Pfurtscheller, Daniel
In: Fischer, Franziska; Meier-Vieracker, Simon; Niendorf, Lea: TikTok – Memefication und Performance. Berlin, Heidelberg: J. B. Metzler (= Digitale Linguistik, 2), S. 67–91.
Abstract
TikTok can be understood as a dynamic ‘snippet workshop’ that systematically foregrounds and streamlines the quotability and discoverability of audio and video clips. Taking the platform’s specific affordances–such as the Stitch and Duet functions–as a point of departure, this contribution examines exemplary quotation practices that involve the reuse, modification, and integration of multimodal video fragments into algorithmically governed circulation processes. The qualitative analysis focuses on video chains that engage with institutional actors, including public-service media outlets and political profiles. The analysis demonstrates how platform-specific forms of quotation recontextualize multimodal discourse segments, placing them into new frameworks of meaning and evaluation. It further reveals the emergence of quotation-centric interactional practices and shows how these quotation practices themselves become subject to reflexive negotiation. Users employ Stitches and Duets not only to extend public debates but also for humorous shifts in context and critical engagements. Furthermore, the study shows how the use of such quoting functions becomes a subject of metacommunicative and media-ideological reflection in its own right.